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Friends forever and for chic

Longchamp is stepping out in style and presenting its Urban Nature collection with a brand new mesmerizing video.

5 August 2016   | 

A story of three friends

Directed by Victor Claramunt, the video begins with a door opening to reveal three perfectly symmetrical silhouettes. “We’re besties now, but that wasn’t always true.” The tone is set for this story of women seem to have so much in common. Just like the closest of girlfriends, we sense the fine line between same and different. Donning the three colors of the Pliage Losange dresses, the feminine outlines appear as identical as they do divergent, a graphic representation of similarities and differences converging into a complementary trio.

A world of contrasts

We see the distinct personalities of Anna, Emmy and the narrator unfold, each embodying one of the three themes in the Longchamp Urban Nature collection. Wearing a fur coat with a print resembling tree bark, nature-lover Anna steps out into a lush world of flora that spans the sophisticated color schemes of chlorophyll green and khaki. Her thoughts sprout as madly as the grass around her feet. Emmy sports a panther print dress echoing her feral side amid a backdrop crawling with wild animal motifs. Our narrator represents the mineral world with her silk blouse and velvet orange pants. She personifies the quiet invincibility of the polar opposites churning inside an introverted daredevil.

It’s all about the complements

A reflection of both the earth’s elements and the Longchamp Urban Nature collection, this trio gains strength from their differences, like companion planets in perfect harmony that bring out the best in each other. Anna’s imposing character, Emmy’s mercurial nature and the narrator’s inquisitive spirit are a match made in heaven with palettes and patterns that clash in perfect harmony. The settings swing to and fro from majestic materials like marble, stained glass and crystal, to flora and fauna. On one side outfits showcase the effortless grace of a curry suede lambskin dress and on the other there’s the in-your-face boldness of chevron print shoes with heels high enough to make you dizzy.

Embracing enigma

They see right through you but there is mystery in their eyes, staring into the lens like that’s the best way to escape its gaze. Next comes a whirlwind of erratically timed images, each one a distinct photographic portrait. A succession of stills of the silhouettes mixed with unexpected moving profiles. It makes for a collection that worships the reversible, with two-in-one coats. This is the land of binary identities and inescapable intrigue.

The narrator exits with a knowing grin on her face as if to say, “We have a juicy secret…”

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